LONDON DESIGN AWARDS: GOLD WINNER
CHALLENGE:
How improve the experience and give profile to Vodafone at an EDM night. Drive brand consideration and positive engagement with Vodafone among 18-24-year-olds.

SOLUTION:
Entertain through theatrical  live engagement. Monster Mash-Up delivered a series of sell out, Halloween-inspired electronic dance music events.

 


We created The Phantom of the Mash-Up who “haunted” channels including radio, TV, digital and social media through static imagery and an eerie video. Brand ambassadors and stage dancers channeled the Phantom on the night.

The Phantom greeted visitors on arrival and provided them with branded merchandise, including red LED fingernails, for an unforgettable live experience and unmissable social posts.

 

OVER 3M SOCIAL ENGAGEMENTS. VIDEO CONTENT ATTRACTED NEARLY 3M VIEWS WITH 1.2M FOR VIDEOS CAPTURED AT THE EVENTS.