The challenge
Get cut-through in the hectic Black Friday market with a free LG TV offer using current Sky content – in press, online, TV, radio, retail and digital. Highlight that the offer runs for a full 8 days.

The solution
Seeing as Black Friday can involve queueing, hassle and even riots our campaign shows an easier way as Sky can take the stress out of Black Friday. Voiced by Nick Frost and using a call and response mechanic we made an engaging TV spot that broke all records for Black Friday redemptions. We also created a countdown clock to clearly brand and add urgency to the offer.