Dispenser and TimeOut booklet for on-trade GWP promo

Dispencer detail

Harry was now well recognised as the Pimm’s brand voice, so emphasis within the campaign was inverted, allowing the product to hero. A winter sun ‘aprés ski’ feel was used to link with above-the-line campaign and also allows for a flexible template as product and Harry can be moved around on white background as necessary. An enjoyable shoot was undertaken with the vastly talented Alexander 'Harry' Armstrong to generate a library of shots for the subsequent toolkit. Campaign includes on-trade promotion, sampling, event activity and website.