Launch activity for B24 premium gin.

24 Bartenders were invited to concoct a new cocktail and 24 Photographers were invited to undertake a photo shoot in an assigned bar, creating a vision; both of which they felt best expressed daring, london, glamour.

The public were then invited to vote for the concoction and the vision that they felt best expressed daring, london, glamour. The first 4000 voters were sent a cocktail voucher which entitled both the winner plus a friend to enjoy a complimentary beefeater 24 cocktail in any one of the 24 participating bars.

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